Elevate fine, limp hair with the Joico JoiFULL Volumizing Shampoo.

This lightweight formula gently cleanses your hair, removing excess oil and impurities that can leave hair feeling flat. Enriched with Bamboo Extract, Rice Protein, and Lotus Flower, this shampoo infuses your hair with natural body and fullness, leaving it visibly thicker and bouncier. Perfect for daily use, it delivers long-lasting volume without compromising on softness.

Explore the full Joico JoiFULL range for the ultimate hair volumising routine, available at Hair Couture.