Experience vibrant, long-lasting colour protection with Joico Colorful Anti-Fade Shampoo.

Specially formulated to preserve hair colour while enhancing shine and smoothness, this sulphate-free shampoo ensures your hair maintains its tonal integrity with every wash. Ideal for daily use, it delivers smooth, shiny, and vibrant results for colour-treated hair, making it a must-have in your hair care routine.

Sulphate-Free: Gentle on colour-treated hair, free from harsh sulphates.
For best results, pair with Joico Colorful Anti-Fade Conditioner for a complete colour-protection regimen.