Say Goodbye to Brass with Every Use

This sulphate-free (SLS/SLES-free) violet shampoo is designed to banish brassiness and unwanted warm tones, leaving your hair beautifully cool and bright. Gentle yet effective, Joico Blonde Life Violet Shampoo protects your hair while enhancing your blonde, ensuring it remains fresh between salon appointments.

Why You Need Violet Shampoo for Your Blonde Hair

To maintain cool blonde tones—whether platinum, ashy, or icy—Joico Violet Shampoo deposits violet pigments that counteract yellow tones. It’s the essential hair care solution for keeping your blonde looking salon-fresh for longer.

Nourishing Formula for Healthy, Hydrated Hair

Unlike some shampoos that strip moisture, Joico Blonde Life Violet Shampoo nourishes and hydrates while neutralising brass, leaving your hair feeling soft, healthy, and manageable. This means you get both colour correction and care with every wash.

How to Use Joico Blonde Life Violet Shampoo

Apply to wet hair, lather, and let the shampoo sit for 1-3 minutes. For extra-brassy hair, leave it in for longer to enhance the cool, bright tone. Rinse thoroughly and follow up with a hydrating conditioner to lock in moisture and softness.

Perfect for Cool, Radiant Blondes

Ideal for anyone with cool blonde tones, Joico Blonde Life Violet Shampoo ensures your blonde stays fresh, vibrant, and brass-free. Transform your hair care routine with this salon-quality shampoo, specially crafted for bright, cool blonde locks.