Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formula –which locks in shine and hydration and locks OUT pollution* and humidity –coaxes those spirited strands into shape.

There’s a whole lot more to JoiGelFirm than just holding power: Consider it your go-to, firm-holding styler that protects hair with a shot of glam.