Revive your hair’s vibrancy with Joico Colorful Anti-Fade Serum, a must-have for anyone looking to maintain bold, radiant colour.

Just a few drops of this powerful serum instantly restore the brilliance and shine of your hair, leaving it soft and silky. Formulated with advanced UV protection, it defends against harsh sun exposure and environmental stressors that can fade your hair colour over time. Perfect for keeping your hair looking salon-fresh and vibrant between colour treatments.

Explore our full range of Joico ColorFull haircare products to protect and nourish your colour-treated hair.